Ozeol International is a B2B destocking and trading business operating across MENA. Rebuilding its acquisition engine end to end, I delivered a 250% year-on-year increase in B2B leads while cutting cost-per-lead by 35% over the same period.
The challenge
Ozeol needed more qualified B2B leads without simply spending more to get them. The existing setup leaked at every stage: ad accounts without a clear architecture, landing pages that did not convert the traffic they paid for, and no automated follow-up to turn interest into pipeline.
What I did
I treated it as one connected system rather than a set of separate tactics. I rebuilt the LinkedIn and Google Ads architecture around how Ozeol’s buyers actually search and decide, ran a landing-page CRO programme so the traffic converted instead of bouncing, and put CRM and lifecycle automation underneath so no lead went cold through neglect. Every part fed the next, which is what let volume and efficiency improve at the same time.
The result
B2B leads rose 250% year on year, and cost-per-lead fell 35% in the same period. More pipeline and cheaper pipeline at once, which only happens when the channels, the pages and the follow-up are designed to work together.
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