Every dollar assigned a job. Every job reported on.
I’m Hamza Mabrouk, a senior paid media consultant based in Doha. I plan and manage PPC and Google Ads for ambitious brands across Qatar, the GCC, Europe and North Africa — turning ad spend into qualified pipeline, not just impressions and clicks. Every account starts from your commercial target and works backwards to the channels, campaigns and budgets that will hit it.
Most ad accounts just spend. Mine are accountable to pipeline.
Anyone can switch on campaigns and burn budget. The harder, more valuable work is making every riyal accountable: the right channel mix, tight campaign architecture, audiences that match real buyers, and landing pages that convert the traffic you paid for. I run paid media like a P&L, not a hobby.
What paid media with me covers
Google Ads — Search, Performance Max & Shopping
Full-funnel Google campaigns built around intent and profitability, not just clicks — with tight negative-keyword and budget discipline.
Meta Ads — Facebook & Instagram
Creative-led prospecting and retargeting that builds demand and brings it down the funnel.
LinkedIn Ads for B2B
Account-based targeting and offers engineered for considered, high-value B2B buying — my strongest lever for GCC B2B pipeline.
Campaign architecture & audience design
Clean account structure and audiences that map to real buyers, so spend is never wasted on the wrong people.
Predictive bidding & budget pacing
Bidding and pacing tuned to your margins and seasonality, scaling spend without scaling waste.
Landing pages & conversion alignment
Paid traffic is only as good as where it lands — I align landing pages and offers with each campaign so clicks convert.
Measurement & attribution
GA4, GTM and dashboards that tie every campaign to cost-per-lead and revenue, reported transparently.
How I work
- Start with the commercial goal. Pipeline, revenue, CAC targets — then the channel and budget plan that serves them.
- Make every dollar accountable. If a campaign can’t be tied to a KPI, it doesn’t run.
- Kill what bleeds, scale what works. I cut quietly losing channels fast and reinvest in winners.
- Report honestly. Clear weekly numbers, no vanity metrics.
Results that compounded
- 250% year-on-year increase in B2B leads with a 35% lower cost per lead for Ozeol International — rebuilt LinkedIn & Google Ads architecture plus a landing-page CRO program.
Who this is for
Founders, CMOs and marketing leaders at B2B services, e-commerce, IT/SaaS, FMCG and hospitality brands in Qatar and the wider region who want paid media that scales spend without scaling waste — led by a senior operator, not handed to a junior buyer.
Pairing paid with organic?
The strongest programs run both. See my SEO services in Qatar to compound paid results with durable organic visibility.
Frequently asked questions
How much should I budget for Google Ads in Qatar?
There’s no universal number — it depends on your goals, margins and competition. Many Qatar SMBs start in the low five figures per month in media, but the right figure comes from the math. I model expected cost-per-lead and ROAS before you commit, then scale only what works.
Which platforms do you manage?
Google, Meta (Facebook & Instagram), LinkedIn, TikTok, X and Snapchat — chosen by where your buyers actually are, not by what’s trendy.
Do you manage the spend, or just set strategy?
Both. I can own day-to-day management end-to-end, or set the strategy and quality-check an in-house team or agency.
How fast can campaigns go live?
For most accounts, a focused first campaign can launch within 1 to 2 weeks once tracking and creative are ready. I’d rather launch right than fast.
Do you work in Arabic?
Yes. I run Arabic, English and French campaigns and creative natively, which matters for performance in Qatar and the wider Gulf.
Do you also optimize the landing pages?
Yes. Paid traffic is wasted on a weak page, so conversion-rate optimization is part of how I run paid media, not an afterthought.
Let’s talk
If you want paid media that’s accountable to revenue and run by a senior operator, let’s talk. Book a free paid media call.