ServicesEight disciplines.
Eight disciplines.
One integrated strategy.
Zero silos.
Every engagement begins with a free 30-minute call. I'll listen, ask the right questions, and recommend the smallest possible first step that will produce the biggest possible result.
01
Data-Driven Digital Strategy & Roadmap Development
A 6 to 12 month plan you can defend to the board.
What's included
- Discovery, market and competitor analysis
- Full-funnel channel strategy (SEO, SEM, social, content, email, affiliate)
- Budget allocation and ROAS/CAC modelling
- Quarterly OKRs and milestone plans
- Stakeholder-ready strategy deck
Outcome
A defensible, measurable plan, not another PDF that gathers dust.
02
Advanced Analytics, KPI Tracking & Performance Reporting
Dashboards that actually drive decisions.
What's included
- GA4, GTM, Looker Studio, and SEMrush implementation
- Custom KPI dashboards aligned to revenue
- Attribution modelling and channel ROI analysis
- Monthly executive reporting cadence
Outcome
Marketing reporting your CFO will trust and your team will use.
03
Comprehensive Online Visibility & Competitor Audits
Know exactly where you stand, and where to move.
What's included
- Technical, on-page, and content SEO audits
- Backlink and digital PR landscape analysis
- SERP, share-of-voice, and brand visibility benchmarks
- Prioritized opportunity roadmap
Outcome
A clear picture of your competitive position and the moves that matter.
04
Conversion Rate Optimization (CRO) Strategy
Turn the traffic you already have into revenue.
What's included
- Funnel and landing page diagnostic (Hotjar, heatmaps, session replays)
- Experimentation roadmap with hypothesis-driven A/B tests
- UX, copy, and form optimization
- Post-test analysis and learnings library
Outcome
Cheaper growth from the audience you've already paid to acquire.
05
Data-Informed Content Marketing Strategy & Planning
Content that ranks, educates, and converts.
What's included
- Topic-cluster and keyword strategy
- Editorial calendar and production workflow
- AI-assisted production with human editorial layer
- Performance review and content refreshes
Outcome
Content that compounds in search and warms your funnel at every stage.
06
Strategic Social Media & Audience Growth Planning
Community, not just followers.
What's included
- Channel-by-channel strategy (LinkedIn, Meta, TikTok, X, YouTube)
- Editorial pillars and brand voice guidelines
- Creator and influencer partnership framework
- Engagement and community management playbooks
Outcome
A social presence that builds brand equity, generates qualified leads, and doesn't rely on a single platform.
07
Optimized Paid Media Strategy & Budgeting
Every dollar assigned a job. Every job reported on.
What's included
- Cross-channel paid strategy (Google, Meta, LinkedIn, TikTok, X, Snapchat)
- Campaign architecture and audience design
- Predictive bidding and budget pacing
- Weekly performance optimization and reporting
Outcome
Paid media that scales spend without scaling waste.
08
AI-Powered Marketing Operations & Automation
Use AI where it compounds, ignore it where it's noise.
What's included
- Generative content workflows and quality control
- Predictive bidding and audience modeling pilots
- Lifecycle and CRM automation
- Team enablement and tooling playbooks
Outcome
Up to 80% reduction in production time without sacrificing standards.
Start
Start with a data-driven conversation.
A free 30-minute call. The smallest first step. The biggest possible result.
How we work
Three ways to work together.
Advisory
For teams that have the people but need direction. Strategy, audits, roadmaps, and a senior sounding board to pressure-test decisions with.
Typical: a defined scope or a set number of sessions per month.
Project
For a specific outcome with a clear finish line, a CRO sprint, a paid-media rebuild, a GA4/analytics setup, or a market-entry plan.
Typical: fixed scope, fixed timeline.
Fractional / Retainer
Senior marketing leadership without a full-time hire, ongoing strategy plus execution oversight, a set number of days each month.
Typical: a rolling monthly commitment.
Ranges depend on scope. We agree them on the first call. No hard sell.
We’re a strong fit if…
- You have real revenue at stake and want marketing tied to your P&L, not vanity metrics.
- You’re in B2B, B2C, e-commerce, or IT, especially scaling across the GCC/MENA or into Europe.
- You want a senior operator who owns both strategy and execution, not just the slides.
- You value data, honest counsel, and clear reporting over hype.
Probably not a fit if…
- You’re choosing purely on lowest price.
- You’re expecting guaranteed overnight results or “growth hacks.”
- You want to replace an entire in-house team wholesale. I partner with teams, not displace them.
- You’re not ready to act on what the data says.
The process
1
Book a free 30-minute call. No pitch, just a conversation about your goals.
2
We diagnose. I listen, ask the right questions, and pinpoint the smallest first step with the biggest payoff.
3
You get an action plan within 2 to 3 business days, clear, prioritized, and yours to run with, with or without me.
FAQ
What does it cost?
It depends on scope and the outcome you’re after, we agree it on the first call. No pricing games, no pressure.
Do you work remotely or on-site?
Remote-first across the GCC/MENA and Europe, with on-site workshops where they genuinely move things forward.
What languages do you work in?
Arabic, English, and French, natively.
Which industries do you know best?
B2B, B2C, e-commerce, and IT, 14+ years across the GCC, Europe, and North Africa.
What tools do you work with?
GA4, Looker Studio, Google Search Console, SEMrush, and the Meta/Google ad platforms, plus AI where it compounds, ignored where it doesn’t.
How do you report?
Clear dashboards plus plain-English readouts on an agreed cadence. You always know what’s working and why.
How fast can we start?
Usually within a week, depending on current capacity, we’ll confirm timing on the call.
What if I’m not ready to commit?
Start with the free call or a one-off audit, see the thinking first, decide later.