ABOUT HAMZA MABROUK

I build digital marketing programs that leaders can actually defend in the boardroom.

My career began 14 years ago in a small SEO internship at Tunisia's largest hotel group. I was fascinated by one idea: that a well-placed keyword, a sharper headline, or a smarter automation could change the trajectory of an entire business. That fascination never left, it simply scaled.

Today, as a Digital Marketing Specialist and Consultant based in Doha, Qatar, I lead integrated digital strategy for organizations that need more than agency-style execution. I bring senior judgment, hands-on craft, and an uncompromising focus on ROI, qualities earned across 14 years of progressive experience in B2B, B2C, e-commerce, IT, FMCG, and edtech.

What I Do, In One Sentence

I help ambitious companies turn digital marketing from a cost center into a revenue engine.

Strategy First. Everything Else Follows.

Most marketing problems aren't creative problems. They're clarity problems. Teams run channels without a strategy, spend budgets without a thesis, and report metrics without a decision in mind.

My approach is the opposite:

• I start with the commercial goal, pipeline, revenue, retention, market share, and work backwards to channels and tactics.
• I demand measurability. If we can't track it, we don't run it.
• I balance short-term performance with long-term equity. Paid gets you leads today; SEO and brand get you leads forever.
• I leverage AI and automation aggressively, not as gimmicks, but as force multipliers that cut cycle times and unlock scale.

Credentials & Experience Highlights

• 14+ years across Qatar, Tunisia, France, and wider GCC/EU/North African markets.
• Currently Digital Marketing Manager at Taqat for Trading & Business Solutions (Doha), leading a 9-person team across 12+ business units.
• Seven-figure marketing budgets managed with ROAS and CAC discipline.
• Master's Degree in Entrepreneurial Marketing & Innovation (ISG, Sousse) and Bachelor's in Marketing Techniques (IHEC, Sousse).
• Google-certified in Google Ads Search; LinkedIn Learning & Udemy certifications in AI for Marketing, CRO, ROI Measurement, International & Local SEO.
• Trilingual: Arabic (native), English, and French.

Industries I Know Inside Out

E-commerce · B2B services · IT & SaaS · FMCG · E-learning & edtech · Hospitality · Humanitarian & government-adjacent organizations

Beyond the CV

I'm an obsessive learner, always reading, always testing, always breaking things to understand them. I believe the best digital marketers are professional skeptics: they trust data, distrust vanity metrics, and never stop asking 'and then what?'

When I'm not in a dashboard, I'm probably reading about emerging AI tools, listening to growth podcasts, or mentoring junior marketers, because the discipline gave me a career, and I like giving something back.