About

Senior judgment,
hands-on execution,
and a P&L mindset.

I'm Hamza Mabrouk. I've spent 14+ years engineering growth for B2B, B2C, e-commerce, and IT organizations across three continents, the GCC, Europe, and North Africa. I speak the language of boardrooms as fluently as I speak Arabic, English, and French.

14+
Years of experience
7
Markets served
3
Continents covered
3
Languages, AR · EN · FR
The story

Full-funnel, not surface-level.

I'm a senior Digital Marketing Specialist who has built compounding growth programs for ambitious brands across the GCC, EU, and North Africa. My positioning is unambiguous: strategy rooted in data, execution that moves revenue, and the senior judgment to know when to pivot.

I've worked across e-commerce, B2B services, IT and SaaS, FMCG, e-learning, hospitality, entrepreneurs, government entities, and humanitarian organizations. That breadth is a trust signal. I've seen enough to recognize what will (and won't) work for your brand.

I manage seven-figure budgets and defend them with ROI dashboards, not gut feel. I lead in-house teams and partner with founders directly. And when the work is done, I leave behind systems, not dependencies.

When I'm not in a dashboard, I'm probably reading about emerging AI tools, listening to growth podcasts, or mentoring junior marketers, because the discipline gave me a career, and I like giving something back.

Philosophy

How I work.

Four principles that decide what gets built, what gets shipped, and what gets killed.

01
Start with the commercial goal.
Pipeline, revenue, retention, market share, then work backwards to channels and tactics. Not the other way around.
02
Demand measurability.
If we can't track it, we don't run it. Every initiative ties to a KPI before a single dollar moves.
03
Balance short-term and long-term.
Paid gets you leads today. SEO, content, and brand get you leads forever. A serious program does both.
04
Treat AI as leverage, not theater.
Generative content, predictive bidding, audience modeling, adopted where they compound output, ignored where they're noise.
Let's talk

Let's build something measurable.

If you're a founder, CMO, or marketing leader looking for a senior consultant who can lead, execute, and report with equal rigor. Let's talk.

Book a Free Call