Senior marketing leadership — without the full-time hire.
I’m Hamza Mabrouk, a senior marketing leader based in Doha. As a fractional CMO, I give ambitious brands across Qatar, the GCC, Europe and North Africa board-level marketing strategy and leadership on a part-time basis — owning the plan, directing the budget, and leading the team, without the cost or risk of a full-time executive hire.
What a fractional CMO actually does for you
A consultant advises and an agency executes a scope — but a fractional CMO owns the outcome. I set the strategy, decide where the budget goes, lead your team and partners, and report to you and your board with the same rigor a full-time CMO would, for a fraction of the cost and commitment.
What’s included
Marketing strategy & 12-month roadmap
A defensible plan tied to pipeline and revenue — not another deck that gathers dust.
Budget & channel allocation
Where every dollar goes and why, with ROAS/CAC modelling across paid, organic, content and lifecycle.
KPIs, dashboards & board reporting
GA4, Looker Studio and executive reporting your CFO will trust and your team will actually use.
Team leadership & capability building
I lead, mentor and level up your in-house team and manage external agencies — leaving systems, not dependency.
Go-to-market & growth programs
From positioning and messaging to acquisition and retention, sequenced for compounding growth.
Senior judgment on call
The experienced operator in the room when the big decisions — pivots, hires, spend — get made.
How I work
- Start with the commercial goal. Pipeline, revenue, retention — then the marketing plan that serves it.
- Demand measurability. Every initiative ties to a KPI before a dollar moves.
- Balance short and long term. Paid for leads today; SEO, content and brand for leads forever.
- Leave systems behind. When the engagement ends, your team keeps running the engine.
Proof it works
- 250% YoY B2B lead growth with 35% lower cost per lead (Ozeol) — strategy plus channel and CRO execution.
- 600% organic traffic growth (MCM Academy) and 320% organic sessions uplift (Taqat) under owned strategy.
Fractional CMO vs agency vs full-time hire
A full-time CMO brings leadership but at a senior salary and a long hiring cycle. An agency executes briefs but rarely owns your whole strategy or your numbers. A fractional CMO gives you the leadership and ownership of the first at a fraction of the cost — ideal for founders and scale-ups that need senior direction now, not in six months.
Who this is for
Founders, CEOs and boards at B2B services, e-commerce, IT/SaaS, FMCG and scale-ups in Qatar and the region who need senior marketing leadership part-time — whether you’re between CMOs, scaling fast, or want an experienced hand to direct your team and spend.
Build the full engine
Strategy works best when execution follows. Explore my SEO services and PPC & Google Ads management in Qatar.
Frequently asked questions
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who runs your marketing strategy and team part-time — giving you board-level direction and accountability without the cost or commitment of a full-time executive hire.
How is a fractional CMO different from a consultant or an agency?
A consultant advises; an agency executes a scope; a fractional CMO owns the outcome — setting strategy, directing budget, leading the team and agencies, and reporting to leadership. I combine senior strategy with hands-on execution.
How many days a month do you commit?
Engagements are usually a set number of days per month — often two to eight — scoped to your stage and goals. We’ll right-size it on a call.
Do you lead my existing team?
Yes. I lead and level up in-house teams and manage external agencies, leaving behind systems and capability, not dependency.
What does a fractional CMO cost?
Far less than a full-time CMO salary, and scoped to your needs. Book a free call for a tailored proposal.
Do you work across the GCC and in Arabic?
Yes. I operate across the GCC, Europe and North Africa and work natively in Arabic, English and French.
Let’s talk
If you need senior marketing leadership without a full-time hire, let’s talk. Book a free strategy call.