Get found by Google — and cited by AI.
I’m Hamza Mabrouk, a senior digital marketing consultant in Doha. I help brands across Qatar, the GCC, Europe and North Africa win the new shape of search — ranking in Google and getting cited by AI answer engines like ChatGPT, Google AI Overviews, Gemini and Perplexity — and use AI to produce more, better marketing in less time.
Search is splitting in two. I help you win both.
Your buyers increasingly ask an AI assistant before they ever see a list of blue links. That means two jobs now: classic SEO to rank, and Generative Engine Optimization (GEO) to be the source the AI quotes. I build for both — plus an AI-powered production engine so your team ships faster without dropping quality.
What AI marketing & GEO with me covers
Generative Engine Optimization (GEO)
Answer-first content, entity and schema optimization, and the authority signals that make AI assistants understand, trust and cite your brand.
AI visibility tracking
Monitoring how your brand appears across ChatGPT, Gemini, Perplexity and Google AI Overviews — so GEO is measured, not guessed.
AI-powered content production
Generative workflows with a human editorial layer that have cut content production time by up to 80% — at standard, not at the expense of it.
Predictive bidding & automation
AI applied where it compounds: predictive bidding, audience modelling and lifecycle automation across your channels.
Entity & knowledge-graph optimization
A clean, consistent entity footprint (schema, sameAs, corroboration) so search and AI both resolve who you are and what you do.
Team enablement
Tooling, prompts and playbooks so your team adopts AI safely and productively — leverage, not theater.
What is GEO?
Generative Engine Optimization (GEO) is the practice of getting your brand understood, trusted and cited by AI answer engines — ChatGPT, Google AI Overviews, Gemini and Perplexity — the way SEO does for classic search. It rewards clear, structured, authoritative content, strong entities, and answer-first writing the models can lift directly.
How I work
- Start with the commercial goal. Visibility that drives pipeline, not novelty.
- Treat AI as leverage, not theater. Adopt it where it compounds output; ignore it where it’s noise.
- Keep a human in the loop. Every AI output is fact-checked and edited.
- Measure it. Track AI mentions and citations alongside rankings and revenue.
Proof it works
- 600% organic traffic growth with an AI-assisted content engine that cut production time by ~80% (MCM Academy & Digimoov).
- AI-assisted production and predictive-bidding pilots across a multi-brand GCC portfolio (Taqat).
Who this is for
Founders, CMOs and marketing leaders in Qatar and the region who don’t want to be invisible when buyers ask an AI — and who want to use AI to outpace competitors on output and cost.
Pair GEO with strong SEO
GEO and SEO compound. Explore my SEO services in Qatar for the ranking foundation that AI citation builds on.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand understood, trusted and cited by AI answer engines like ChatGPT, Google AI Overviews, Gemini and Perplexity — the way SEO does for classic search results.
How is GEO different from SEO?
SEO earns rankings in a list of links; GEO earns mentions and citations inside AI-generated answers. They overlap, but GEO adds entity optimization, answer-first formatting and third-party corroboration so models choose you.
Can you get my brand mentioned in ChatGPT?
No one can guarantee a specific AI mention, but I can materially raise the odds — structured, citable content, a clean entity graph, schema and authority signals — and I track how your brand shows up across the major assistants.
Do you use AI to write content?
Yes, with a human editorial layer. AI accelerates production — I’ve cut content time by up to 80% — but every piece is fact-checked and edited to your standard. AI is leverage, not autopilot.
Is AI-generated content bad for SEO?
No. Google rewards helpful, accurate content regardless of how it’s produced, and penalizes low-quality spam regardless of author. My workflow is built around quality control, so AI speeds you up without the risk.
Do you work in Arabic and French?
Yes — and it’s a real GEO edge: far fewer brands compete for AI citations in Arabic and French, so trilingual content can get you cited where rivals aren’t even present.
Let’s talk
If you want to be found by Google and cited by AI, let’s talk. Book a free AI strategy call.