by Hamza Mabrouk | Jun 30, 2026 | Case Studies
Cerealis Group is an FMCG business expanding across Tunisia and into wider Africa. As the group grew into new markets, I led the internal communications and employer-brand work that kept employee engagement rising through the expansion rather than fraying under it....
by Hamza Mabrouk | Jun 30, 2026 | Case Studies
El Mouradi Hotels Group runs 17 properties across Tunisia and into Europe. I built an always-on direct-bookings programme and a single digital operating model spanning all 17 properties, so a large, fragmented group could finally market as one. The challenge A...
by Hamza Mabrouk | Jun 30, 2026 | Case Studies
Ozeol International is a B2B destocking and trading business operating across MENA. Rebuilding its acquisition engine end to end, I delivered a 250% year-on-year increase in B2B leads while cutting cost-per-lead by 35% over the same period. The challenge Ozeol needed...
by Hamza Mabrouk | Jun 30, 2026 | Case Studies
MCM Academy and Digimoov are two edtech brands serving the French e-learning market. Owning their SEO strategy and execution, I drove 600% organic traffic growth in twelve months while an AI-assisted production model cut content production time by 80%. The challenge...
by Hamza Mabrouk | Jun 30, 2026 | Case Studies
Taqat for Trading & Business Solutions is a multi-brand B2B group in Qatar and the wider GCC. Leading its digital marketing function end to end, I delivered a 320% uplift in organic sessions in nine months while running paid media across six platforms and building...
