Taqat for Trading & Business Solutions is a multi-brand B2B group in Qatar and the wider GCC. Leading its digital marketing function end to end, I delivered a 320% uplift in organic sessions in nine months while running paid media across six platforms and building reporting the leadership team could actually act on.
The challenge
Taqat runs several brands under one roof, each with its own audience, site and goals, but without a single digital strategy tying them together. Organic visibility was thin, paid spend was spread across channels with little shared logic, and leadership had no clear line of sight from marketing activity to business outcomes.
What I did
I took ownership of the whole function rather than a single channel. The work started with technical and on-page SEO audits across the portfolio, fixing the foundations that were holding rankings back, then layered on a content programme produced with an AI-assisted, human-edited workflow so it scaled without losing quality. On the paid side I ran multi-channel campaigns across Google, Meta, LinkedIn, TikTok, X and Snapchat, with predictive bidding pilots to push budget toward what was working. Underneath all of it sat executive-level ROI dashboards, so every brand and every channel reported into one honest view.
The result
Organic sessions rose 320% over nine months, and just as importantly the leadership team finally had reporting that connected spend to results across the group. The brands stopped competing for internal attention and started running off one strategy.
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