MCM Academy and Digimoov are two edtech brands serving the French e-learning market. Owning their SEO strategy and execution, I drove 600% organic traffic growth in twelve months while an AI-assisted production model cut content production time by 80%.
The challenge
Two brands, one market, and a content operation that could not keep pace with the ambition. The sites had technical foundations that limited how far they could rank, no clear topical structure to build authority around, and a manual content process too slow and expensive to scale.
What I did
I started by rebuilding the technical foundation so the sites could actually be crawled and ranked, then designed a topic-cluster architecture that gave each brand a clear map of what to own in search. The content itself was produced through an AI-assisted, human-edited workflow, which is where the economics changed: the same editorial standard at a fraction of the time and cost, so the programme could finally move at the speed the market demanded.
The result
Organic traffic grew 600% over twelve months across the two brands, and production time dropped by 80%, which meant the growth was not just large but sustainable. The content engine kept compounding rather than stalling once the initial push was over.
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This is the kind of compounding organic growth I build. See my SEO services and AI-assisted content approach, browse more case studies, or book a free call.