Every number
has a story.
Selected case studies from 14+ years across GCC, European, and North African markets. Strategy, execution, and reporting, owned end-to-end.
320% organic sessions uplift in 9 months.
Led the digital marketing function across a multi-brand portfolio. Technical and on-page SEO audits, multi-channel paid campaigns on Google, Meta, LinkedIn, TikTok, X, and Snapchat, AI-assisted content production, predictive bidding pilots, and executive-level ROI dashboards.
600% organic traffic growth for a French edtech group.
Owned SEO strategy and execution for two edtech brands serving the French market. Topic-cluster architecture, technical foundation rebuild, and AI-assisted production saved 80% on content time while compounding organic visibility quarter over quarter.
250% YoY B2B lead increase with 35% lower CPL.
Rebuilt the B2B acquisition engine end-to-end: LinkedIn and Google Ads architecture, landing page CRO program, CRM and lifecycle automation. Doubled lead volume while cutting cost-per-lead by 35% in the same period.
Always-on direct bookings program across 17 properties.
Always-on and campaign-led Meta advertising, brand voice and visual identity guidelines, QA support for a companion consumer mobile application, and a centralized digital operating model for the group.
Improved engagement during international expansion.
Internal communications strategy, employer brand activation, and digital operating playbooks supporting a multi-country expansion across consumer brands.
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