SELECTED CASE STUDIES
Proof, Not Promises.
Every case study below shows the commercial challenge, the strategy, the execution, and, most importantly, the numbers. Where confidentiality requires it, identifying details have been anonymized, but the results are real.
ENTERPRISE · MULTI-VERTICAL · QATAR
Scaling Digital Across 12+ Business Units for a Semi-Governmental Enterprise
CLIENT · Taqat for Trading & Business Solutions, Doha, Qatar
ROLE · Digital Marketing Manager (promoted from Specialist)
THE CHALLENGE
A semi-governmental group with 12+ proprietary projects across e-commerce, B2B, and IT had fragmented digital execution, no unified KPI framework, and no central visibility into marketing ROI.
THE STRATEGY
I defined an enterprise-wide digital strategy aligned to board-level objectives, introduced an OKR-based performance framework for a 9-person team, and institutionalized reporting with GA4 and Looker Studio dashboards. I also piloted AI-powered content and bidding workflows.
THE EXECUTION
- Unified channel strategy across SEO, SEM, paid social, email, content, and affiliate
- Technical and on-page SEO audits across the portfolio
- Multi-channel paid campaigns on Google, Meta, LinkedIn, TikTok, X, and Snapchat
- AI-assisted content production and predictive bidding pilots
- Executive-level ROI and pipeline-contribution dashboards
THE RESULTS
B2B · GLOBAL · OVERSTOCK SOLUTIONS
250% YoY Lead Growth for a Global B2B Overstock Leader
CLIENT · Ozeol.com, Sousse, Tunisia (global operations)
ROLE · Digital Marketing Manager & Head of Communications
THE CHALLENGE
A global B2B overstock-solutions company needed to scale qualified lead generation across international markets while defending a fixed annual marketing budget and strengthening corporate communications during a period of international growth.
THE STRATEGY
I built an integrated inbound + outbound strategy, restructured internal communications, and implemented a unified channel stack spanning SEO, SEA, social media, email (Selligent Marketing Cloud), and events.
THE EXECUTION
- Led a team of four (Senior Graphic Designer, Digital Strategist, Copywriter, Events & Internal Comms Officer)
- Built the global inbound marketing engine (SEO + content + email nurture)
- Restructured outbound prospecting for international markets
- Delivered campaigns on time and under budget
- Rebuilt internal communications during international expansion
THE RESULTS
EDTECH · E-LEARNING · FRANCE
600% Organic Traffic Growth for a French Edtech Group
CLIENT · MCM Academy & Digimoov (serving France)
ROLE · SEO Manager
THE CHALLENGE
A French group operating two e-learning platforms in the transportation sector needed to aggressively grow organic acquisition and reduce dependency on paid channels, while improving blended CAC across two distinct brands.
THE STRATEGY
I designed and implemented a full-stack SEO strategy, technical, on-page, and off-page, supported by keyword and competitor intelligence, a content gap analysis, and a digital PR/link-building program.
THE EXECUTION
- Full technical SEO overhaul and on-page optimization
- Keyword research and content gap analysis across both brands
- Link-building and digital PR program
- Google Ads and Meta Ads campaigns to complement organic growth
- Funnel-level KPI reporting and optimization cycles
THE RESULTS
FMCG · SOCIAL MEDIA · TUNISIA
Owning Social for Tunisia's Leading Salty-Snacks Brand
CLIENT · Cerealis Group, Tunis, Tunisia
ROLE · Social Media Manager
THE CHALLENGE
A leading FMCG brand needed consistent, always-on social storytelling tied to trade-marketing objectives, plus campaign-led bursts during key consumer moments, all measurable, all on-brand.
THE STRATEGY
I designed an always-on + campaign-led social framework across Meta platforms, ensuring consistent tone and visual identity while plugging into trade-marketing cycles.
THE EXECUTION
- Always-on and campaign-led Meta advertising
- Brand voice, tone, and visual identity guidelines
- QA/testing support for a companion consumer mobile application
- ROI and KPI reporting aligned to brand and trade-marketing objectives
THE RESULTS
AGENCY · SMB · DIGITAL TRANSFORMATION
Digital Transformation Playbooks for SME Clients
CLIENT · ADPRO Digital Marketing Agency, Monastir, Tunisia
ROLE · Digital Marketing Strategist
THE CHALLENGE
A portfolio of SME clients needed accessible, affordable digital transformation, websites, acquisition programs, and awareness campaigns, without enterprise budgets.
THE STRATEGY
I delivered modular digital transformation roadmaps covering website builds, customer acquisition, and local brand awareness. Facebook Ads was the workhorse channel, supported by content and SEO fundamentals tailored to each client's local market.
THE EXECUTION
- Client-by-client digital transformation roadmaps
- Facebook Ads lead-generation and ROAS-focused campaigns
- Website content and SEO fundamentals audits
- Performance reporting and strategic recommendations
THE RESULTS