Community, not just followers.
I’m Hamza Mabrouk, a senior digital marketing consultant in Doha. I build social media strategies for brands across Qatar, the GCC, Europe and North Africa that grow real community and qualified leads — not vanity follower counts. Strategy first, then content and channels that serve your commercial goals.
Book a free social strategy call
Most social chases vanity. Mine builds community and pipeline.
Posting daily isn’t a strategy. The valuable work is choosing the right channels, building a distinctive brand voice, earning genuine engagement, and connecting it to leads and revenue. I run social as a growth channel with a number attached — not a content treadmill.
What social media with me covers
Channel strategy
A focused plan across LinkedIn, Meta (Instagram/Facebook), TikTok, X and YouTube — chosen by where your audience actually is.
Content pillars & brand voice
Editorial pillars, tone and visual guidelines that make your brand instantly recognisable and worth following.
Creator & influencer partnerships
A framework for finding, briefing and measuring the right partners in the GCC market.
Community management
Playbooks (and hands-on management) that turn followers into a community and conversations into trust.
Organic + paid synergy
Organic builds equity; paid scales the winners. I run them together — see my paid media services.
Analytics & reporting
Reach, engagement quality, leads and assisted conversions in dashboards tied to business goals — not just likes.
How I work
- Start with the commercial goal. Awareness, community or leads — then the channel and content plan that serves it.
- Voice over volume. A distinctive, consistent brand beats more posts nobody remembers.
- Engage, don’t broadcast. Community is built in the replies, not just the feed.
- Measure what matters. Tie social to pipeline, not vanity metrics.
Proof it works
- 17 properties under one social & brand system for El Mouradi Hotels Group — always-on and campaign-led Meta advertising with brand voice and visual identity guidelines.
- Improved engagement during international expansion for Cerealis Group via employer-brand activation and internal communications.
Who this is for
Founders, CMOs and brand leaders at consumer, hospitality, B2B and e-commerce brands in Qatar and the region who want social that builds brand equity and generates qualified leads — and doesn’t rely on a single platform.
Frequently asked questions
Which platforms should my brand be on in Qatar?
It depends on your audience, but in Qatar that usually means a focused mix — LinkedIn for B2B, Instagram and TikTok for consumer reach, X for real-time, YouTube for depth. I’d rather you win on two channels than be mediocre on six.
Do you create the content too?
I lead strategy, brand voice and editorial pillars, and either run production (often AI-assisted, human-edited) or direct your creators and team.
Organic or paid social?
Both, working together — organic builds equity and community; paid scales the winners. I align them rather than running them in silos.
Do you manage day-to-day community?
I set the community playbook and can manage it or train your team to. Engagement is where brand equity is actually built.
Do you work in Arabic?
Yes — Arabic, English and French, with culturally fluent content, which is essential for genuine engagement in Qatar and the Gulf.
How do you measure social ROI?
Beyond followers: reach to the right audience, engagement quality, qualified leads and assisted conversions, reported in dashboards tied to business goals.
Let’s talk
If you want social media that builds community and pipeline, let’s talk. Book a free social strategy call.