DIGITAL MARKETING SERVICES
Eight Disciplines. One Strategy. Every Dollar Accounted For.
My Digital Marketing Services are designed for organizations that are done with disconnected agencies and surface-level freelancers. Whether you need a full-stack engagement or a single specialized sprint, every service is delivered with the same rigor: clear KPIs up front, weekly reporting, and senior accountability from day one.
01
Data-Driven Digital Strategy & Roadmap Development
The plan your whole company can rally behind.
A digital marketing strategy is more than a channel list, it's a commercial document. I build 6-12 month roadmaps that tie directly to your revenue targets, sequence initiatives by impact and effort, and give your leadership team a single source of truth for where the marketing dollars are going and why.
WHAT'S INCLUDED
- Commercial objective mapping & target-setting
- Full-funnel channel strategy (SEO, SEM, social, content, email, affiliate)
- Budget allocation and ROAS/CAC modelling
- Quarterly OKRs and milestone plans
- Stakeholder-ready strategy deck
Outcome: A defensible, measurable plan, not another PDF that gathers dust.
02
Advanced Analytics, KPI Tracking & Performance Reporting
If you can't see it, you can't scale it.
Most teams drown in data and starve for insight. I design analytics stacks that answer the only questions that matter: where is growth coming from, what is it costing, and what should we double down on next? Built on GA4, Google Tag Manager, Looker Studio, and custom dashboards tailored to your leadership team.
WHAT'S INCLUDED
- GA4 and GTM implementation & audit
- Custom Looker Studio dashboards (executive + operational)
- KPI framework design and instrumentation
- Attribution modelling and funnel analytics
- Monthly performance reviews with decision-ready insights
Outcome: Leadership sees real-time pipeline contribution. Teams make faster, braver decisions.
03
Comprehensive Online Visibility & Competitor Audits
Know exactly where you stand, and where to move.
Before we change anything, we map everything. My online visibility audits combine technical SEO, content, paid presence, backlink profile, and direct competitor benchmarks to produce one clear verdict: what's working, what's leaking money, and where the white space is.
WHAT'S INCLUDED
- Technical SEO audit (crawlability, Core Web Vitals, indexation)
- On-page and off-page SEO health check
- Competitive benchmarking (SEMrush, Ahrefs, SimilarWeb)
- Paid media account audits (Google, Meta, LinkedIn, TikTok)
- Prioritized action plan with effort/impact scoring
Outcome: A no-spin snapshot of your digital footprint, and a punch-list of fixes that move the needle fastest.
04
Conversion Rate Optimization (CRO) Strategy
Turn the traffic you already have into revenue.
Most brands obsess over acquisition and ignore the fact that their website is quietly leaking 70-90% of the visitors they worked so hard to attract. CRO is where the cheapest growth lives, and it's one of my favorite playbooks to run.
WHAT'S INCLUDED
- Funnel and landing page diagnostic (Hotjar, heatmaps, session replays)
- Experimentation roadmap with hypothesis-driven A/B tests
- UX and copy recommendations grounded in persuasion principles
- Form, checkout, and lead-capture optimization
- Uplift reporting tied to business KPIs
Outcome: Same traffic, more revenue. That's the whole point.
05
Data-Informed Content Marketing Strategy & Planning
Content that ranks, educates, and converts.
Generic content is dead. Search intent, topical authority, and AI-accelerated production are what separate brands that win SERPs from brands that pay for every click. I design content strategies that serve both humans and algorithms, powered by keyword intelligence and AI-assisted workflows that compress production time without compromising quality.
WHAT'S INCLUDED
- Keyword and topic-cluster research
- Editorial calendar and content briefs
- AI-assisted production workflows (up to 80% faster)
- Content performance tracking and optimization
- Thought-leadership and long-form content strategy
Outcome: A compounding content engine, more organic traffic every quarter, without hiring a newsroom.
06
Strategic Social Media & Audience Growth Planning
Community, not just followers.
Social media isn't a vanity channel, when done right, it's a trust-building engine, a sales pipeline, and a brand moat all at once. I build integrated social strategies across Meta (Facebook/Instagram), LinkedIn, TikTok, X, and Snapchat that grow engaged communities aligned to real commercial outcomes.
WHAT'S INCLUDED
- Channel strategy and platform prioritization
- Content pillars, formats, and editorial calendar
- Paid social integration and lookalike-audience strategy
- Community management framework
- Engagement, reach, and conversion reporting
Outcome: A social presence that builds brand equity, generates qualified leads, and doesn't rely on a single platform.
07
Optimized Paid Media Strategy & Budgeting
Every dollar assigned a job. Every job reported on.
Paid media is the fastest way to prove, or disprove, a go-to-market thesis. I design and manage performance marketing programs across Google Ads, Meta, LinkedIn, TikTok, and programmatic channels, with strict budget discipline and weekly ROAS/CAC governance.
WHAT'S INCLUDED
- Channel and budget allocation strategy
- Campaign architecture across Google Ads, Meta, LinkedIn, TikTok, X
- Creative testing and audience segmentation
- Bid strategy and predictive/AI-assisted optimization
- Weekly ROAS, CAC, and pipeline reporting
Outcome: Predictable, scalable lead generation with full-funnel visibility.
08
Marketing Automation & Customer Journey Mapping
The right message, to the right person, at the right moment.
Automation isn't about sending more emails, it's about removing the friction between intent and purchase. I map end-to-end customer journeys and implement automation stacks (HubSpot, Selligent, Mailchimp, Zapier, and more) that qualify, nurture, and convert without adding headcount.
WHAT'S INCLUDED
- Customer journey mapping (awareness â advocacy)
- Lifecycle marketing and lead-nurture workflows
- CRM and marketing automation implementation
- Lead scoring and sales-marketing alignment
- Retention and cross-sell programs
Outcome: More revenue from the leads you already have, on autopilot.
Not Sure Where to Start? Let's Talk.
Every engagement begins with a free 30-minute call. I'll listen, ask the right questions, and recommend the smallest possible first step that will produce the biggest possible result.